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Former pro soccer player and coach Peter Moore has served in various Reebok marketing capacities since 1992. Now he oversees the Reebok Cup, the company's first brand-exclusive global soccer tournament. The first match is this week in Miami; another follows July 27 in Chicago.

Age: 42.

Title: senior VP-global soccer, Reebok International, Stoughton, Mass.

Observation: Global marketers need to go beyond sponsorship of events to achieve total integrated marketing success. By owning the Reebok Cup, we control our brand's role in this event.

Insight: U.S. soccer is growing faster than any other sport, especially with women. High school and college soccer is primed to explode in the next five years.

Fact: Worldwide, there are about 15 to 20 global icon-level soccer clubs. The cost of sponsorship increases each year as the revenue from soccer apparel and marketing grows.

Forecast: A few major global soccer brands will ultimately squeeze out niche players. The price of entry is soaring too high to survive at lower levels.

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