Title: President, Exordium Group, Los Altos, Calif.
Forecast: The Internet will change the way events are sold, sponsored and broadcast in the same way TV redefined sports coverage several years ago.
Tip: When venturing into general event sponsorship, don't blend in. Use the event to demonstrate your product and reach new audiences by hyping technology.
Watch for: Changes in the pricing of Internet rights for events. This year the Lilith Fair concert paid to be on the Internet; next year they're selling their Internet presence to sponsors.
Untapped: The Internet audience at work. Savvy sponsors will start to target the at-work Netizen to promote events and after-hours activities.
Hot: Electronic commerce for tickets and concert merchandise. Also, online