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Pam Camburn organized Wendy's International's first event four years ago as a hamburger brand manager. She has since become the one-woman events department, creating a golf tournament, family ski challenge and high school football program.

Age: 32

Title: Manager-event marketing

Goal: Get involved in something consumers care about.

Challenge: Keeping annual events fresh and interesting each year.

Prediction: Many more regional marketers will sponsor events.

Tip: Surround yourself with people who focus on details.

Pet peeve: People who think event marketing is party planning.

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