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Rockport Co. on March 15 launches its biggest promotion, with the "Rockport (Proof) Greatest Walks of the World Sweepstakes." Promoted through Rockport's 3,000 retail dealers, the sweepstakes will award six grand prizes of a trip for two on any of 12 tours offered by upscale walking tour operator Butterfield & Robinson. Winners will also get Rockport shoes. The promotion runs through May 15. Bratskeir & Co., New York, coordinates.

Guinness Import Co. this month kicks off its annual "Win Your Own Pub in Ireland" essay contest, asking Guinness lovers to pen a 50-word finish for the phrase: "Guinness is .*.*." Ten finalists win trips to Ireland to compete for the grand prize, ownership of the Seanachaoi Pub in Killaloe; promotion backer Aer Lingus provides air travel. Entry deadline is March 31.

Las Vegas recently inked a deal to serve as presenting sponsor for the Pro Bull Riders Bud Light Cup Series, a 17-city bull-riding competition running this month through October, culminating in a final event in Las Vegas' MGM Grand Garden Arena. All events will be televised on the Nashville Network. R&R Advertising is agency for the Las Vegas Convention & Visitors Authority.

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