Rollerblade last week inked a three-year, $2 million deal to become the official in-line skate of the New York City Parks Department. The deal encompasses the city's 1,500-park system including free skating clinics for leisure and competitive hockey; Rollerblade-branded vehicles will also patrol the parks offering help and instruction to skaters and dozens of members of the park system's security force will shortly be outfitted with Rollerblades.
Anheuser-Busch breaks a retail promotion this fall for its Natural Light beer, themed around college football tailgate parties. The promotion centers on in-store displays where consumers can get a free copy of The Sporting News Annual College Football Guide, plus discounts on "classic tailgate party food." The promotion begins in late August; Waylon Ad, St. Louis, handles.
MarketSource, Cranbury, N.J., this month begins its first online promotion targeting high school students, with a grand prize of a five-year scholarship to Drexel University. The trivia contest-style promotion is sponsored by America Online, AT&T Corp. and the LearningCurve, on MarketSource's new promotional Web