com). The promotion continues through yearend. HWH Public Relations, New York, handles.
Wendy's International next February begins a six-week kids promotion themed around the Public Broadcasting Service animated series "Adventures From the Book of Virtues." A licensing agreement with Hamilton Projects, New York, includes six kids premiums and tray liners. The promotion will be supported at the point of purchase and via network and spot TV. Bates USA, New York, is Wendy's agency of record; Impact Communications, Chicago, handles promotions.
ESPN renewed deals with six sponsors of its Winter X Games telecast slated for Jan. 15 to 18. Packages include print advertising, and on-air and on-site presence. The sponsors are AT&T Corp., Nike, Pepsi-Cola Co.'s Mountain Dew,