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First USA Bank, Wilmington, Del., has been named official credit card of the American Basketball League, the new women's professional league debuting Oct. 18. The sponsorship includes creation of affinity cards for each team in the league. Lady Footlocker, Reebok International and Baden are also ABL sponsors.

Sutter Home Winery rolls out a "Coolest Red" promotion in October for Soleo, its chillable red wine. A sweepstakes offers a grand prize of a red 1997 Ford Mustang convertible, promoted at point of purchase. The promotion runs through December.

BellSouth Mobility DCS launch-ed a promotion this month for its cellular phone service. A sweepstakes offers a chance to win a spot on pit crew at the Winston Cup Nascar race Oct. 6 in Charlotte, N.C. Long Haymes Carr, Winston-Salem, coordinates.

ConAgra's Healthy Choice and the American Heart Association team up Oct. 5 and 6 for the Healthy Choice American Heart Walk in most major U.S. cities. ConAgra on Sept. 29 will drop a national newspaper free-standing insert including coupons for a variety of Healthy Choice brands. Mayer Douglas, Chicago, coordinates.

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