Sony Corp. is installing 100 MiniDisc players at five Crunch fitness centers in New York, with discs on loan by J&R Music World. J&R is also running print ads, done in-house, offering discounts on MiniDisc players and recorders as well as discount Crunch memberships.
"Hollywood & New Media," a seminar on new-media opportunities for promoting film and TV, as well as partnerships, tie-ins and sponsorships, is set for July 25 and 26 in Santa Monica, Calif. Advertising Age and Electronic Media are co-sponsors. World Research Group, New York, coordinates. Contact: (800) 647-7600.
Rayovac Corp. has launched one of the first tie-ins to next fall's Warner Bros. film "Space Jam," starring Michael Jordan and Bugs Bunny, with on-pack $5 or $12 rebates on Renewal batteries.