Worldwide Olympic sponsor Coca-Cola Co. unveils Coca-Cola Olympic City on May 23 in Atlanta. The "city" is a 12-acre playground of Olympic-theme activities and interactive entertainment backed by several powerful co-sponsors including McDonald's Corp. and Reebok International.
Admission won't be limited, as it will be for the Games themselves. Tickets to Coca-Cola city will be $13 for adults and $8 for kids; Coca-Cola believes as many as 850,000 will visit the largest-ever Olympic fanfest during the 100 days it's in operation through Sept. 2.
THE OLYMPIC `EXPERIENCE'
"There are lots of people who aren't attending the Olympics, but many who want to get close to the experience of being there, and we're delivering it to them," said a spokesman for Atlanta-based Coca-Cola.
Located next to Centennial Olympic Park, Coca-Cola Olympic City will consist of several sponsored pavilions and activity areas, offering attractions such as simulated virtual reality races against Olympians and Olympic memorabilia including Jesse Owens' track shoes.
McDonald's will set up a modular restaurant inside the park and will also offer an Olympic-theme play area for children.
REEBOK ATHLETES APPEAR
Reebok will provide stage appearances by athletes wearing Reebok products; they will also sign autographs and conduct interviews and question-and-answer sessions with visitors to Coca-Cola Olympic City. In addition, Reebok-sponsored athletes and coaches will conduct sports clinics with visitors.
Champion sportswear is underwriting a "Guts to Glory" obstacle course. The Discovery Channel has its own Olympic-theme multimedia entertainment pavilion where the cable network will promote its brand and sell merchandise.
Electronic entertainment software developer SportsLab will sponsor many interactive sports games, as will Olympic worldwide sponsor Panasonic Co. Aramark Corp., official foodservice manager of the Games, will sponsor a food court.
Thirst shouldn't be a problem, the Coca-Cola spokesman said. The company's soft drinks will flow at all the restaurants, of course, and a plethora of Coca-Cola merchandise will be sold throughout the area