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Philip Sloan set up a sports and event marketing department last year at ad agency Mullen, Wenham, Mass., creating event marketing and sponsorship opportunities for clients. Technology client EMC Corp. sponsors its first golf tournament this year.

Age: 39

Title: Director, sports and event marketing

Goal: Developing events, in addition to ads, for clients to sponsor as part of brand efforts.

Insight: Japanese ad agencies are event marketing masters. U.S. agencies have untapped opportunities.

Tip: Events can deepen relationships with ad clients.

Prediction: Tennis will resurge from its downturn.

Key to success: Contacts, contacts, contacts.

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