Landmark Links Golf Tournament, slated for May 4 to 6 in White Sulphur Springs, W.Va., tees off with sponsors for the first celebrity pro-am event using golf clubs associated with historic figures. Included: on-site presence and product marketing. Cost: $15,000 to $25,000. On board: MBNA America and BMW of North America. National Trust for Historic Preservation, Washington, coordinates. Contact: (202) 588-6233.
Bryant Racing, Linwood, N.C., seeks a primary sponsor for the 1997 Automobile Racing Club of America Super Speedway series. Included: on-car presence and in-market support with appearances by driver Ricky Bryant. Cost: $300,000. Contact: (910) 853-8097.
Atlanta is in the market for sponsors for the annual Black College Spring Break on April 19, when more than 100,000 students of historically black colleges will converge on the city for weekend festivities. Included: in-event and on-site presence with point-of-purchase and media tie-ins. Cost: $17,000 to $22,000. Anderson Communications coordinates. Contact: (404) 766-8000.
Chicago Highland Games is scoring sponsors for the 11th annual Scottish festival slated for June 21, with more than 10,000 spectators expected, plus media coverage. Events include cultural, athletic and entertainment presentations. Included: on-site marketing, sampling and promotion. Cost: $5,000 to $25,000. Martin Resource Group, Elmhurst, Ill., coordinates. Contact: (630) 833-5995.
Recreation World, New York, is lining up sponsors for its shopping mall-based ice skating facilities. Included: on-site presence and integrated cross-promotion, with options to participate in the traveling "Snoopy on Ice" show. Cost: $5,000 to $10,000. Contact: (212) 779-2773.M
Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]