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National Backboard Network, New York, seeks sponsors and media partners for its "Name that Backboard" slogan writing contest targeting 750,000 teen-agers in six major U.S. cities. The program culminates in awards programs held across the U.S. this fall; winning slogans and sponsors will be posted on dozens of schoolyard basketball backboards in participating cities. Cost: $50,000. On board: Fila USA and Foot Locker. Contact: (212) 953-7744, ext. 242.

Old Town School of Folk Music, Chicago, is tuning up sponsorships for its series of folk and ethnic music and dance events starting this spring, including several performances at Chicago's Navy Pier. Cost: $5,000 to $50,000. On board: Kraft Foods, Kemper Funds and American Airlines. Contact: (312) 525-7793, ext. 23.

Personal Watercraft Team, racing Kawasaki machines on the International Jet Sports Boating Association circuit, is firing up sponsors for its summer effort. Included: in-market retail promotional opportunities and weekly cable TV coverage on ESPN. Cost: $120,000 to $500,000. Freeman/McCue, Santa Ana, Calif., coordinates. Contact: (714) 557-3663.

Flavor of New York is stirring up sponsors for its second annual multi-ethnic culinary festival planned for Sept. 21 at the World Financial Center in Manhattan. Featuring dishes cooked and served by 100 men including chefs and celebrities, the event offers on-site product promotion and sampling. Cost: $2,500 to $25,000. Contact: (212) 820-0140.

Dayton (Iowa) National Championship Rodeo is rounding up sponsors for its 59th annual all-around event rodeo Aug. 31 to Sept. 2, attracting 500 competitors and 12,000 spectators. Included: on-site and in-event presence. Cost $500 to $1,000. Contact: (515) 547-6336.

Vibe magazine and MCI's 1-800-COLLECT are jamming with sponsors for the Vibe Ride campus tour of 10 historically black colleges this fall. Exclusive category sponsorships include product promotion and sampling. Cost: $40,000 plus magazine ad package. MarketSource, Cranberry, N.J., coordinates. Contact: (212) 522-1501.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

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