Bear Mountain Ski Resort, Big Bear Lake, Calif., seeks sponsors for its series of events this winter, including ski racing and competitions for snowboard freestyle, women-only and extreme skiing events. Also available is title sponsorship for the resort's Junior Ski School program. Cost: $5,000 to $50,000. Contact: (909) 586-2517, ext. 207.
First Night Boston is lining up sponsors for the 21st annual New Year's Eve event, with more than 1.9 million attendees expected at North America's largest yearend celebration. Included: signage, sampling, merchandise and VIP packages. Cost: $5,000 to $100,000. On board: Bank of Boston, Marshalls, Starbucks Coffee Co. and Kraft Foods. Affinity Marketing coordinates. Contact: (617) 742-7733.
Brighton Jubilee & Russian Festival is lining up sponsors for the 20th annual event, slated for Aug. 25 at New York's Brighton Beach. More than 75,000 Russian emigres are expected to attend. Included: on-site presence, product promotion and sampling plus coverage on local and international media. Cost: $3,000 to $25,000 (title). Castalia Group, East Brunswick, N.J., coordinates. Contact: (908) 432-9692.
Florida A&M Rattlers and the Florida A&M Marching 100 are rallying sponsors for the 1996-97 college football season kicking off Sept. 6. Included: on-site sponsorship, product sampling and entitlement of events targeting influential young African-Americans. Cost: $10,000 to $100,000. R.L. Gant Group, New York, coordinates. Contact: (212) 491-0791.
California Block Party, Atlanta, is stirring up sponsors for its food, beverage and entertainment festival within the Olympic Ring, coinciding with the Olympics July 12 to Aug. 6. Included: on-site presence with product marketing and sampling opportunities. Cost: $5,000 to $200,000. On board: Anheuser-Busch. Contact: (404) 816-2037.M
Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]