Great Trans-Koolau Trek, Honolulu, is rounding up sponsors for its footrace on Hawaii's H-3 freeway, slated for immediately before the state's newest federal interstate opens to vehicles in May 1997. The ESPN-televised event is expected to attract more than 100,000 participants. Multiple sponsorship options are available at costs ranging from $25,000 to almost $1 million. Bozell Events coordinates. Contact: (808) 955-8411.
Greater Philadelphia Sport, Travel & Outdoor Show, Fort Washington, Pa., is booking sponsors for its fifth annual consumer show featuring products and services in fishing, hunting, camping and boating. Cost: $5,000 to $50,000. Expo Advertising Service, Portsmouth, N.H., coordinates. Contact: (800) 227-2067.
Pumpkin Patch, Vacaville, Calif., is gathering sponsors for the West Coast's largest fall festival benefiting charities. Slated for each weekend in October, the 17th annual event is expected to draw more than 185,000 visitors. Cost: $5,000 to $75,000. The Johnson Group, Sacramento, coordinates. Contact: (916) 678-4085.
E-Call, the Boston-based recycling hot line, seeks sponsors for its toll-free recycling locator program expanding into new markets. Cost of one-year local sponsorship: $9,000 to $16,000. On board: Wal-Mart Stores, Anheuser-Busch and American Plastics Council. Contact: (617) 742-8090.
New Jersey State Senior Festival, Atlantic City, is dealing in sponsors for its entertainment and product promotion event slated for April 10 and 11 at the Trump Taj Mahal Casino Hotel. More than 50,000 consumers over age 50 are expected to attend. Included: in-event and in-program presence, plus VIP packages. Cost: $5,000 to$100,000. New Jersey 50+Plusa coordinates. Contact: (908) 240-3000.M
Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]