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U.S. College Downhill Challenge is carving up sponsorships for its 1997 college program, generating exposure on 100 major campuses starting this fall. Culminating in finals at Killington Ski Resort, Vt., the program includes a skiing and snowboarding challenge with entertainment supplied by comedian Carrot Top. Cost: $75,000 to $325,000. On board: Ski Ltd. Andrew Joseph & Co., Birmingham, Mich., coordinates. Contact: (810) 614-0100.

Pro Beach Volleyball League, featuring Olympic medalists including Doug Partie and Steve Salmons, seeks two men's team sponsors joining Team Paul Mitchell and Team Sony Autosound for its men's and women's beach volleyball tour of 12 top markets this summer. Attracting thousands of spectators, each event will be televised on ESPN, with some network TV coverage. Cost: $85,000. CE Sports, Van Nuys, Calif., coordinates. Contact: (818) 782-8920, ext. 127.

A&P Tennis Classic, Mahwah, N.J., is shopping for co-sponsors for its 19th annual pro tennis tournament July 15 to 21, expected to draw 60,000 spectators with national cable TV coverage. The supermarket-sponsored event attracts more than 300 food and consumer product vendors for on-site marketing, with exclusive category sponsorships available. Cost: $5,000 to $75,000. On board: U.S. Healthcare, Mercedes-Benz of North America, Trans World Airlines and Discover Card. Korff Enterprises coordinates. Contact: (201) 529-2200.

Contemporary Group, St. Louis, seeks a title sponsor for the 80-city concert tour of Christian musician and Grammy and Dove award winner Steven Curtis Chapman, starting this fall and continuing through early 1997. The turnkey integrated marketing program involves extensive on-site product marketing including direct mail. Cost: $275,000. Contact: (314) 962-4000, ext. 266.

Apartment Fone, New York, is listing sponsors for its year-old interactive telephone and Internet service providing free New York City real estate updates accessed daily by 1,000 callers and 300 Internet users. Six-month sponsorships range from $6,000 (local) to $80,000 (national). Ikea previously participated; Z-100 FM Radio is currently on board. Contact: (212) 243-4234.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

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