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The Art of the Dead seeks a title sponsor for the nationally touring exhibit of the Grateful Dead's rare and original artwork, album covers and photos, starting in San Francisco in October. Billed as the first opportunity to associate with the legendary rock group through sponsorship, the tour will visit major cities in 1996-97. Cost: $150,000. Artrock, San Francisco, and Grateful Dead Merchandising coordinate. Contact: (415) 255-7390.

EcoFest, New York, is sprouting sponsors for its eighth annual festival and conference, including the Eco-Fashion Show, Alternative Fuels Parade, and solar and rain forest entertainment stages. Cost: $5,000 to $75,000. On board: Brita (USA), International Paper Co. and the New York Power Authority. West Side Cultural Center coordinates. Contact: (212) 496-2030.

Mundo Deportivo Soccer Cup '96 will kick off with sponsors for the second annual national championship of amateur Hispanic U.S. soccer leagues. The competition is expected to attract 40,000. Tournaments are slated for New York, Miami, Chicago, Houston and San Antonio, with finals in Los Angeles. Included: on-site sponsorship, retail tie-ins and media exposure. Cost: $5,000 to $60,000. Contact: (310) 399-9000, ext. 133.

Theatreworks/USA, New York, is auditioning sponsors for its national children's theater company visiting 4 million youths in 49 states annually. Included: brand presence, product sampling and collateral materials. Cost: $25,000 to $250,000. J.M. Erlick Inc., New York, coordinates. Contact: (212) 418-7372.

Stadium Entertainment Concert Series & Tennis is lining up sponsors for its first tennis-and-music combination event series beginning this month and running through Labor Day. Major artists including Diana Ross, Michael Bolton and the Boston Pops will perform at Forest Hills Stadium in the Queens borough of New York. On the tennis side, WTA stars including Arantxa Sanches Vicario and Gabriella Sabatini will compete on the court. Cost: $15,000 to $65,000. On board: Pepsi-Cola Co. Dial Communications Group, New York, coordinates. Contact: (212) 768-7474.M

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

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