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The 1997 NFL Players Party wants to draft sponsors for its fifth annual event surrounding Super Bowl XXXI, Jan. 23 to 26 in New Orleans. The party is expected to attract more than 60,000 fans. Previous sponsors included Sega Sports and Miller Brewing Co. Cost: $30,000 to $200,000. Super Bowl Partners and Players Inc., Washington, coordinate. Contact: (800) 372-5535.

Brach's Kid's Holiday Parade is lining up sponsors for its Nov. 30 Chicago event, to be televised on cable and reach 500,000 on-site spectators. Included: product promotion and sampling. Cost: $4,000 to $75,000. Past sponsors included Target Stores, Discover Card and Home Depot. Production Contractors coordinates. Contact: (312) 935-8747.

Monterey Bay Blues Festival seeks sponsors for the 11th annual event in Monterey, Calif., slated for June 22 and 23, and targeting African-Americans. Sponsorship includes on-site marketing. On board: AT&T Corp., United Airlines and Skyy vodka. Cost: $10,000 to $50,000. The 479 Group, San Francisco, coordinates. Contact: (415) 550-8946.

Snowboard Expo is gathering sponsors for its first consumer expo this October visiting Boulder, Colo.; Los Angeles; and San Francisco. Backed by most major snowboard and skateboard manufacturers, the event is expected to attract 30,000. On board: Vans, Joyride and EVOL. Cost: $5,000 to $50,000. Fresh Tracks, Laguna Beach, Calif., coordinates. Contact: (714) 376-6942.

Newport International Polo Series is looking for sponsors to pony up for the fourth annual games in Rhode Island, with 15 events scheduled between June and September. Included: on-site and in-event presence. Cost: $500 to $10,000. Weston Management, Framingham, Mass., coordinates. Contact: (508) 620-1847.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

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