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Route 66 Rendezvous, San Bernardino, Calif., is revving up for its eighth annual event planned for Sept. 18 to 21, 1997, expecting more than 1,500 demonstration cars and more than 200,000 participants celebrating the historic highway. Sponsorship includes diverse events and activities with broad on-site and in-event opportunities at costs ranging from $10,000 to $100,000. Previous participants included Budweiser, J.C. Penney Co. and Chevrolet. Contact: (909) 889-3980.

Los Alamitos (Calif.) Race Course is trotting out sponsorships for its year-round horse racing facility currently in its 48th year. Fully integrated sponsorships reaching an estimated annual attendance of more than 1.8 million cost $2,500 to $100,000. On board: AirTouch Cellular, Miller Brewing Co., Pepsi-Cola Co. and Toshiba America. Contact: (714) 236-4389.

Volley Bowl II, New Orleans, seeks sponsors for its four-day beach volleyball competition slated for Jan. 23 to 26 surrounding Super Bowl XXXI. The event pits volleyball champion Gabrielle Reece against National Football League stars Boomer Esiason, Marcus Allen and others with coverage on ESPN and ESPN2, and on-site promotions. Costs range from $15,000 to $30,000. On board: Norelco. CE Sports, Van Nuys, Calif., coordinates. Contact: (818) 782-8920, ext. 110.

Gay/Lesbian American Music Awards, New York, seeks sponsors for year-round activities surrounding its second annual gala awards presentation Oct. 5, 1997, featuring live performances. Sponsorship includes integrated marketing presence within an array of channels including Internet media, on-site and in-event exposure, product sampling, signage and tie-ins with related publications. Cost: $5,000 to $25,000 (title). Contact: (212) 592-4455.

Martin Luther King, Jr. Concert Series, New York, is lining up sponsors for its 15th annual season of free weekly adult concerts in July and August 1997 celebrating African-Americans. A wide variety of music is featured, drawing 10,000 to 12,000 spectators weekly. Sponsorship includes on-site presence and retail tie-ins. Cost: $10,000 to $35,000. Bandshell Productions, Brooklyn, N.Y., coordinates. Contact: (718) 284-4700.

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

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