Evian extends branding efforts online

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Bottled-water marketer Evian is making its online-branding debut via a streaming video ad campaign using iClips' streaming-video delivery system. Evian launches the new campaign with a series of 10-second streaming video ads that will be included in every streaming message created by users at iClips' partner sites, including NBCi, Homestead.com and iClips site (www.iClips.com). During the flight, Evian also will use iClips' video-delivery system to send a promotional video featuring Lisa Shaw, Evian's 2001 spokeswoman, to their consumer base via e-mail.

Copyright February 2001, Crain Communications Inc.

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