Excedrin hits the Web with sampling promo

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Bristol-Myers Squibb's Excedrin and Intuit's TurboTax software are linking for an unusual Web promotion timed to tax season. Web users who click on an Excedrin banner (appearing on sites from iVillage and DoubleClick Network and on the Juno e-mail service) will be linked to a form where they can register to receive a free sample of Excedrin and information about TurboTax. The four-week promotion is from SiteSpecific, New York.

Copyright March 1997, Crain Communications Inc.

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