Excite begins to payback Netscape loss

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After shelling out $70 million to Netscape Communications Corp. to hold a prominent two-year search engine spot on Netscape's Netcenter portal site, Excite announced June 2 that it's already begun to recoup its losses. Excite has booked $21 million in ad revenue from selling ads on program search, directory and a suite of channels for Netscape NetCenter.

On Netscape's NetSearch powered by Excite, Excite will program and sell 50% of the advertising in the first year. Excite also said it's hired 12 additional sales people since it signed the agreement with Netscape there weeks ago.

Copyright June 1998, Crain Communications Inc.

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