Excite and MasterCard form alliance

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MasterCard International announced a marketing alliance with Excite May 14 to promote shopping online. Under terms of the multiyear deal, MasterCard will be the exclusive payment system sponsor of Excite's Shopping Channel. MasterCard will also co-promote Excite's Shopping Channel; it broke the first spot in its "Priceless" campaign during the final "Seinfeld" episode May 14.

Copyright May 1998, Crain Communications Inc.

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