Excite seeks European agency

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LONDON--U.S. Internet portal Excite is close to making a decision on the appointment of its first pan-European advertising agency. Two London-based networks are in the running, according to a company spokeswoman.

Excite's European campaign has been handled by U.K. agency Henry Cole, mainly by adapting existing U.S. ads created by Lowe Lintas & Partners. Henry Cole will continue to work with Excite alongside the winning agency, says the spokeswoman. No budget was disclosed.

Excite is present in the U.K., Germany, France, Italy, the Netherlands and Sweden.

Copyright April 2000, Crain Communications Inc.

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