Excite wins favored portal spot on Netscape

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Netscape Communications Corp. and Excite announced May 4 a two-year, $70 million deal. Excite will pay Netscape $70 million to provide some search capabilities and content channels on Netscape's site.

Excite will collect ad revenue from the co-branded search service and said it expects to earn up to $100 million from the deal. Ad revenue will be split between the companies after Excite earns $70 million.

Netscape hopes the deal will help it extend its Netcenter service to consumers as well as its current business audience. Excite properties -- online classifieds site Classifieds2000 and ad targeting company MatchLogic -- will also be integrated into the joint service.

Copyright May 1998, Crain Communications Inc.

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