Executive Session With Rance Crain: Allen Rosenshine

Video Interview With an Advertising Hall-of-Fame Inductee

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NEW YORK (AdAge.com) Is the internet only a communications utility or is it an effective venue for building brands? That question is a central issue in this nine-minute video interview with BBDO Chairman Emeritus Allen Rosenshine. Widely hailed as one of the 100 most influential people of the 20th-century advertising business, Mr. Rosenshine was recently inducted into the Advertising Hall of Fame. In the 1986, he was the driving force behind the merger of three large ad agencies -- BBDO, Doyle Dane Bernbach and Needham Harper -- into the Omnicom Group, now the world's largest advertising holding company.
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