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Karen Kerbis recently was recruited to the new post of director of database marketing at the Townsend Agency, Rosemont, Ill. She will lead the expansion of its database marketing capabilities, rounding out the 20-year-old agency's portfolio of integrated relationship marketing services. "Having been both a client and on the agency side, I can understand not only how to get things done, but what the issues are," Ms. Kerbis says. She'll handle everything from strategic planning to helping clients develop their own
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