Experian plans to acquire stake in Intellipost

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Experian, a $1.6 billion database marketer, is expected to announce its intent Nov. 10 to acquire an equity interest in Intellipost Corp., an Internet incentives company. The companies are also poised to launch a separate global alliance that will likely include opt-in e-mail list management. Experian, owned by Nottingham, U.K.-based Great Universal Stores, and MotivationNet, another incentives company, merged last May.

Copyright November 1998, Crain Communications Inc.

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