ExxonMobil pumps up Zenith with $100 million account

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ExxonMobil, Irving, Texas, awarded the esimated $100 million consolidated global media buying assignment for its Fuels Marketing Co. and Lubes Marketing Co. to Zenith Media Worldwide, New York. The agency won the pitch against a field of competitors that included three incumbents: Bcom3 Group's Starcom MediaVest Worldwide, Interpublic Group of Cos.' Universal McCann and Omnicom Group's Optimum Media Direction Worldwide. Zenith and Aegis Group's Carat were the only non-incumbents. "ExxonMobil has appointed Zenith Media as its global media partner and is finalizing details of the agreement," ExxonMobil said in an announcement issued this afternoon. Richard Hamilton, CEO of Zenith Media in New York, commented, "We are thrilled with this appointment and look forward to helping ExxonMobil maximizing returns on its global media investments."

Copyright November 2000, Crain Communications Inc.

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