Eyeing home entertainment market, AOL launches Asylum

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Looking to capture a piece of the lucrative online home entertainment market, AOL Studios today debuts Entertainment Asylum, marking the first simultaneous launch on America Online and the Web.

The new site (www.asylum.com or via AOL keyword asylum) also has anchor spots on AOL's Entertainment Channel, aol.com, Excite, Microsoft's Internet Explorer 4.0 and Netcaster. Entertainment Asylum is divided into three main content areas--movies, TV and celebrities--which are further divided into genre areas of action, science fiction, comedy, drama and horror.

For more on this story, see INTERACTIVE

Copyright October 1997, Crain Communications Inc.

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