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Kiwi International Airlines, Newark, N.J., has added several new contenders to its $8 million review: Jerry & Ketchum, McCabe & Co. and Blum/Herbstreith, New York; while three others and the incumbent, Gianettino & Meredith, Short Hills, N.J., remain.

Citizen Watches, Lyndhurst, N.J., wants to introduce a new line of watches branded Life and is seeking an agency to handle a $4 million introductory campaign. D'Arcy Masius Benton & Bowles, New York, retains the $6 million core Citizen account and has been invited to pitch the new line.

L'Oreal's acquisition of Maybelline for $758 million was approved by the U.S. Justice Department.

Kitty Mountain to associate publisher-marketing director, a new post, at House Beautiful, New York, from director of marketing services at Hearst Magazines.

Copyright January 1996 Crain Communications Inc.

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