Fleet Bank, Boston, to ClarionDirect, Greenwich, Conn., first agency of record for its estimated $25 million direct marketing account.
Turner Broadcasting System approved plans to partner with Sports Illustrated to launch in December a 24-hour sports news and information network called CNN/SI.
Lois/USA, New York, last week acquired Eisaman, Johns & Laws, Los Angeles, in what Ted Veru, Lois co-chairman and chief operating officer, said was a first step in building an international network.
John McGrath to group chief executive, Grand Metropolitan, London, from chief executive at GrandMet's International Distillers & Vintners. Mr. McGrath succeeds George Bull, who becomes chairman of GrandMet. John Keenan succeeds Mr. McGrath, leaving his post as IDV's chairman.
Wendy's International, KFC Corp., Taco Bell and Boston Market rushed to remove iced tea at their stores following a report from the Centers for Disease Control that brewed tea could cause gastrointestinal distress if not kept at 195 degrees.
Prudential Insurance Co. of America, Newark, N.J., is looking for an agency to handle a new assignment involving money management services, with billings estimated at $2 million to $8 million. Managers are believed to be interested only in non-roster agencies, which would eliminate Fallon McElligott, Minneapolis, and Deutsch, New York.
Julie Lewit-Nirenberg has been named executive publisher of Sports Traveler, a new upscale women's magazine that will publish its second issue on March 5. She is currently head of the consultancy Lewit & Co. and prior to that had been had held the post of publisher at Mademoiselle.
Coca-Cola Co. is expected to give the name Edge Advertising to its in-house agency for Coca-Cola Classic, whose advertising was formerly handled by Creative Artists Agency, Beverly Hills, Calif.
Sara Lee Corp.'s L'eggs hosiery division has signed actress Jamie Lee Curtis as spokeswoman for L'eggs products. Advertising featuring Ms. Curtis will kick off later this year in an introductory campaign for L'eggs Reliance long-wearing pantyhose via Saatchi & Saatchi Advertising, New York.
Copyright January 1996 Crain Communications Inc.