Sara Lee Corp., a $65 million sponsor and licensee of the '96 Summer Olympics, will use its ad buy on NBC's broadcast to focus on individual brands, not a broad corporate campaign for Sara Lee, an unprecedented move for the conglomerate that was under consideration.
Chase Manhattan Corp., New York, to McCann-Erickson Worldwide for the $40 million retail ad account for the merged Chase and Chemical Banking Corp. McCann, currently Chemical's lead agency, beat out lead Chase agency Wells Rich Greene BDDP for the account. WRG will handle the merged bank's $10 million corporate campaign.
Comcast Corp., the Philadelphia-based cellular phone and cable TV company, is reportedly bidding to acquire the Philadelphia 76ers, Philadelphia Flyers, the new $230 million CoreStates Center arena set to open this fall, and the CoreStates Spectrum.
Euro RSCG, Paris, is studying a reorganization of the management team at Tatham Euro RSCG, Chicago, executives close to the agency said. The objective would be to begin a transition of leadership from Chairman-CEO Ralph Rydholm to the next generation. Mr. Rydholm declined to comment.
The New Yorker, with seven nominations led all other magazines as finalists for the 30th annual National Magazine Awards.
Copyright January 1996 Crain Communications Inc.