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Celestial Seasonings, Boulder, Colo., to Dailey & Associates, Los Angeles, from Citron Haligman Bedecarre, San Francisco, for its $6 million account. Also to Dailey, DocuNet, Long Beach, Calif., as first agency for the $2 million to $3 million account for the online software supplier.

Scott Flood to president-chief operating officer, Waring & LaRosa, New York, a new position, from exec VP-general manager, Altschiller & Co.

Conde Nast Publications said it plans to expand the brand identity of its magazines through consumer shows and expositions. David J. Fishman moves from business development at Disney Magazine Publishing to the new post of director of business development at Conde Nast to head the effort.

AST Research, Irvine, Calif., this month launches a $1 million direct-mail campaign via Marketing And, Culver City, Calif., to promote its Web site and new PC models.

William Gray, 44, to managing director at Ogilvy & Mather, New York, a new post, from head of client services for New York and executive group director on American Express Co.

SyQuest Technology, Fremont, Calif., is reviewing its estimated $2 million account. Former agency Woolward & Partners, San Francisco, says it ended up only placing media for creative produced in-house.

Softbank Corp. and International Data Group will jointly produce a trade show in Beijing next year, COMDEX/China.

General Motors Corp.'s GMC brand and its GMAC financing arm will announce their sponsorship June 14 of John Tesh's four-month concert tour.

Copyright January 1996 Crain Communications Inc.

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