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Oracle Corp., Redwood Shores, Calif., is talking to agencies about a new business-to-business assignment. Ketchum Advertising, Los Angeles, is Oracle's main agency.

Sebastiani Vineyards, Sonoma, Calif., is among about a half dozen California wineries, also including Beringer Vineyards, St. Helena, Calif., who have been contacting ad agencies.

Robert Peiser, Trans World Airlines chief financial officer and co-exec VP, and Senior VP-Marketing Mark Coleman left the carrier in a surprise move; Marilyn Hoppe, VP-revenue management, will act as VP-marketing.

Dunkin' Donuts said it will spend $25 million to advertise its new bagel line, set to reach national distribution in spring 1997. Messner Vetere Berger McNamee Schmetterer Euro RSCG, New York, handles.

Robert Miller, former president-CEO of Time Inc. Ventures, said he has formed Goldrush Media to hunt for acquisitions. One of the company's he is bidding on is Petersen Publishing.

Bob Grossman to exec VP-new business development, a new post at Goldberg Moser O'Neill, San Francisco, from VP-general manager.

Rollerblade, Minnetonka, Minn., has narrowed its review to GSD&M, Austin, Texas; and Goldberg Moser O'Neill and Goodby, Silverstein & Partners, San Francisco.

Capital Cites/ABC said it will suspend publication of 3-year-old Selling effective with the September issue and convert it into a 16-page newsletter.

American Home Products Corp.'s acid blocker Axid AR begins shipping today, with ads handled by Young & Rubicam, New York, expected to hit in mid-July.

Procter & Gamble Co. sold the Lestoil brand to Clorox Co. Handled by Grey Advertising, New York, spending on the brand had been inactive for several years.

TMP Worldwide, a New York Yellow Pages agency, has bought Australia's largest recruitment agency, the Neville Jeffress Group, for an estimated $25 million. Neville's billings are $155 million.

Copyright January 1996 Crain Communications Inc.

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