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Robert Friedman, worldwide president of advertising and publicity at Warner Bros., will leave to become vice chairman of the motion picture group at Paramount Pictures by Feb. 1, or after finalizing marketing plans for Warner's holiday films. Speculation is that Warner Bros.' marketing department may be restructured..

Paddington Corp. to Lowe & Partners/SMS, New York, for its consolidated media buying and planning account. Media had previously been divided between Lowe and Mullen, Wenham, Mass. Also, Grace & Rothschild, New York, won creative for Di Saronno Amaretto liqueur and Gyro, Philadelphia, got brand-building projects..

Coca-Cola Co. to Leo Burnett Venezuela, Caracas, from Interpublic's McCann-Erickson Worldwide for the marketer's Coca-Cola soft drink brand in Venezuela.

Copyright January 1996 Crain Communications Inc.

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