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Merck & Co. to Young & Rubicam, New York, for its estimated $20 million account for pattern baldness treatment Propecia, still awaiting FDA approval.

Fox News Channel's launch gets print and TV ads breaking today from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. "We report. You decide" is the tagline.

Renaissance Cosmetics has merged MEM Co., whose brands include English Leather and Love's Baby Soft fragrances, into its Dana Brands division, which produces Tabu, Canoe and Chantilly fragrances. McCabe & Co., New York, is Dana's agency.

Greg Trojan to president-chief operating officer for the parent of the House of Blues nightclub chain, HOB Entertainment, Los Angeles, from president-CEO of California Pizza Kitchen.

Macromedia, a developer of Internet software Shockwave, is looking for a first agency for its estimated $3 million to $5 million account.

Gib Ford has been recruited to become a senior associate at sports marketing and athlete rep agency Bob Woolf Associates, Boston, after he retires from his post in January as Converse chairman-CEO.

Patek Philippe next week launches a $10 million global print campaign from Leagas Delaney, London and San Francisco, tagged "Begin your own tradition." The effort positions the watches, priced in the $10,000 range, as heirlooms in the making.

Copyright January 1996 Crain Communications Inc.

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