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SBC Communications to Goodby, Silverstein & Partners, San Francisco, as first agency for its $80 million long distance account..

Alaska Airlines to Wongdoody, Seattle, to handle its print ads through yearend while it conducts a closed review for its estimated $10 million to $15 million account. The airline last week parted with Goodby, Silverstein & Partners..

CPC International consolidated advertising for its bakery brands at Bates USA, New York, with the shop adding about $20 million in billings for brands previously handled by D'Arcy Masius Benton & Bowles, New York, and North Castle Partners, Stamford, Conn..

Andrew Jergens Co. to Deutsch, New York, for a non-Jergens branded new facial product.

Copyright January 1996 Crain Communications Inc.

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