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Gerard Dufour to senior director of marketing, Philips Electronics, Diemen, Netherlands, a new position, from exec VP, Euro RSCG Worldwide..

Coca-Cola Foods last week changed its name to Minute Maid Co..

Marjorie Scardino, 49, to chief executive, Pearson PLC, from a similar title at Economist Group. She succeeds Frank Barlow, who is retiring. Also at Pearson: Dennis Stevenson to deputy chairman from a non-executive director. He will succeed retiring Chairman Michael Blakenham in May 1997.

PowerBar Berkeley, Calif.to Citron Haligman Bedecarre, San Francisco, for its estimated $10 million to $12 million account. Needleman Fleizach Pilla, New York, is the previous agency..

Saatchi & Saatchi Advertising is expected to announce this week that Patrick Pitcher, president of Saatchi, Toronto, will succeed Peter Watkins as CEO of the agency's Asian network..

Oracle Corp. Redwood Shores, Calif.to Miller/Kadanoff Direct & Interactive, San Francisco, for its $7 million direct marketing account. McCann-Erickson Worldwide, San Francisco, is the previous agency..

Radisson Hotel Corp. to Ingalls Advertising, Boston, for its $6 million account. Previous agency is Sawtooth Group, Woodbridge, N.J..

Oscar Mayer Foods will spend an estimated $5 million, via J. Walter Thompson USA, Chicago, to sponsor Super Bowl XXXI's halftime show..

Popeyes Chicken & Biscuits will resurrect its "Love that chicken" slogan and jingle in its TV ads from new agency Hill, Holliday/Altschiller, New York..

Longhorn Steakhouse to Crispin & Porter, Miami, for its $6 million account..

First Federal Bank, Santa Monica, Calif., to Fotouhi Alonso Agnew, Los Angeles, for its $5 million account.

Copyright January 1996 Crain Communications Inc.

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