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Reader's Digest Association to Ogilvy & Mather Worldwide, New York, as its first global advertising and direct marketing agency.

Ira Matathia, former president of TBWA Chiat/Day, New York, is back in the U.S. in an as-yet undetermined post, after spending a little under a year as chairman of TBWA Italy, Milan, and managing director of TBWA's Department of the Future.

Grey Advertising, New York, reported third-quarter net income of $5 million up 15% in the same period in 1995. The agency reported third-quarter gross billings of $1.22 billion, a drop of 5%.

McCann-Erickson Worldwide named its international direct services group MRM WorldGroup.

Gojo Industries to Cramer-Krasselt, Chicago, for its new $15 million Purell Instant Hand Sanitizer account.

Bay Networks postponed the review on its $5 million-to-$6 million account following the hiring of Intel Corp. veteran Dave Shrigley as chief marketing officer. The computer networking company split in October with Euro RSCG Dahlin Smith White, Salt Lake City.

Princess Marcella Borghese to Merkley Newman Harty, New York, from in-house for the cosmetics and skincare marketer's $7 million account.

Borden's Wise Food Co. is searching for a new ad agency for its Wise potato chip brand, now at Klein & Solin, New York.

Spiegel is expanding its Eddie Bauer operations into England with a new joint venture with Grattan, part of the Otto Versand Group, the world's largest mail order company.

Copyright November 1996, Crain Communications Inc.

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