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Toys "R" Us to Wells Rich Greene BDDP, New York, for creative on its estimated $40 million broadcast account. WRG has handled on a project basis since early last year, when Toys "R" Us parted with J. Walter Thompson USA.

Stanley Bendelac to chief operating officer, Bates Europe, from vice chairman, succeeding the retiring Michael Geraghty.

Transamerica Premier Funds is reviewing its $5 million account

Jeff Mordos and Rich Kronengold to managing directors at BBDO Worldwide, New York. Mr. Mordos, senior account director on Pepsi-Cola Co., will take on operational responsibilities, and Mr. Kronengold, senior account director on Visa, will take on long-term strategic responsibilities.

Copyright November 1996, Crain Communications Inc.

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