Micron Electronics to Trahan, Burden & Charles, Baltimore, Md., and Reno, Nev., as first outside agency. The agency will split creative on the estimated $40 million account with the PC direct marketer's in-house agency.
Robert E. Petersen, founder and chairman emeritus of Petersen Publishing Co., and Richard B. Stolley, founding editor of People and now a senior editorial adviser of Time Inc., are the winners of the Magazine Publishers of America's Henry Johnson Fisher Award.
Cosmopolitan said it has sold 204 ad pages in its February issue, the final U.S. edition produced by longtime Editor in Chief Helen Gurley Brown, making it the largest February issue ever for the title.
TMP Worldwide announced its initial public offering Dec. 13 of 4.8 million shares of stock. Shares were priced at $14 apiece.
Time Inc. Atlantic to Bartle Bogle Hegarty, London, to handle the $2 million to $3 million account for Time in Europe. That edition had used creative work from the magazine's U.S. agency, Fallon McElligott, Minneapolis.
Linters to Kaleidoscope Advertising & Design, Pointe Verde, Fla., for creative and EvansGroup, Seattle, for media for the $3 million to $4 million account to introduce its 100% cotton toilet tissue.
Laura Della Salla to associate creative director on the Acura account at Suissa Miller, Santa Monica, Calif., from DDB Needham Worldwide, Los Angeles.
Copyright December 1996, Crain Communications Inc.