Published on .

Packard Bell NEC to M&C Saatchi, New York, from TFA Communications, Chicago and Lexington, Mass., for creative on the $10 million-plus mail-order PC account for Zenith Data Systems Direct.

Tom Wharton to president of Poppe Tyson Interactive, New York, from senior VP.

State of California to Hill & Knowlton, Los Angeles, and Runyon Saltzman & Einhorn, Sacramento, for a new 30-month $28.75 million public relations and ad campaign designed to reduce the state's rates of teen and unwed pregnancies.

David Ropes to the new post of director of corporate advertising and integrated marketing group for Ford Motor Co., Dearborn, Mich., from senior VP at Reebok International, Stoughton, Mass.

Greyhound Lines to Richards Group, Dallas, from Temerlin McClain, Irving, Texas, for creative on its $10 million account. Richards already handles media.

Tower Air to Romann & Tannenholz, New York, from Baldi, Bloom & Whelan for a $5 million image campaign for the domestic and international carrier.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: