Published on .

National Thoroughbred Racing Association will hear presentations from BBDO South, Atlanta; D'Arcy Masius Benton & Bowles, Los Angeles; Merkley Newman Harty, New York; and Richards Group, Dallas, for its new $15 million account to create a national awareness campaign.

Campbell Soup Co. has tapped BBDO New York Chairman Phil Dusenberry to handle an unprecedented umbrella advertising campaign for its soups that will run concurrently with its soup brand advertising, already assigned to BBDO.

Johnson & Johnson to Ammirati Puris Lintas, New York, from Cadwell Davis Partners for creative and strategic responsibility for its $10 million to $15 million o.b. sanitary protection account.

Siemens' Wireless Terminals unit is reviewing its multimillion dollar account as it readies a major expansion of its mobile phone business. Wolfe/ Doyle, San Francisco, is the incumbent.

Saatchi & Saatchi Advertising's Team One, El Segundo, Calif., the incumbent in the America West $24 million account, has dropped out.

Incumbent TBWA Chiat/Day, New York, will not participate in the $5 million to $7 million review for KPMG Peat Marwick.

Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, resigned its estimated $8 million Club Med account.

Forbes is expected to announce the launch of a global edition in upcoming weeks that would be distributed in Asia and Europe.

Larry Wangberg to CEO of Ziff-Davis' ZDTV: Your Computer Channel, San Francisco, a new post at the new cable channel, from chairman-CEO, StarSight Telecast, Fremont, Calif.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: