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Pfizer is opening an estimated $15 million review for a corporate campaign, inviting roster agency Bozell, New York, and unidentified others.

Dean Foods Vegetable Co. was notified that Young & Rubicam, San Francisco, was resigning the $5 million Bird's Eye account.

Paul Michaels to chief operating officer, a new post at M&M/Mars, Hackettstown, N.J., from VP-franchise.

Kaiser Permanente to Grey Advertising, New York, for its estimated $25 million to $30 million new national account.

Labatt USA to Bozell, New York, to handle advertising for Dutch brew Carlsberg; spending wasn't undisclosed.

Primedia will acquire Cowles Enthusiast Media and Cowles Business Media units from McClatchy Newspapers for approximately $200 million.

Anthony Foglio to president-CEO, Skyy Spirits, San Francisco, from president-chief operating officer of IDV/North America, Hartford, Conn. He succeeds Maurice Kanbar, who remains chairman.

Vail Resorts to Goodby, Silverstein & Partners, San Francisco, from Kelly/Dexter, Boston, for its estimated $20 million national ad account.

Mullen, Wenham, Mass., resigned the estimated $3 million Gitano account.

Copyright January 1998, Crain Communications Inc.

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