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Weight Watchers International will begin a search for a new agency in February, to replace Lowe & Partners/SMS, New York, which resigned the weight loss centers account last year. Seiden Group, New York, is handling the account on a project basis while consultant ADvice & ADvisors, New York, evaluates the need for an AOR.

BMW North America named Merkley Newman Harty, New York, agency of record for its BMW Motorcycle Group. Spending is estimated at $3 million. Previous agency is Fallon McElligott Berlin.

James A. Warner, 44, to president, Primedia Magazine Group, New York, from president, CBS Television Network. He suceeds the late Harry McQuillan.

Lou Tripodi, 68, exec VP-public affairs for DDB Needham Worldwide and Omnicom Group died Jan. 22 in New York. He had been employed by DDB and its predecessor agency, Needham Harper Worldwide, for the last 30 years.

ShareWave, a new technology company developing smart home, PC-based technology, is looking for an agency to handle its estimated $5 million to $10 million new assignment.

Kellogg Co. is taking a different creative direction in its $25 million Special K campaign with a new tagline, "Reshape your attitude." The campaign, from Leo Burnett USA, Chicago, broke Jan. 25.

Copyright January 1998, Crain Communications Inc.

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