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Celine Dion will announce a partnership April 13 with Swedish telecom marketer Ericsson Mobile Phones to sponsor the pop singer's global tour, starting in August. Ms. Dion may also appear in ads for Ericsson.

IBM Personal Systems Group, Somers, N.Y., announcing new "e-business" initiatives April 15, is readying an eight-page newspaper insert covering all products, via Ogilvy & Mather Worldwide, New York, that could run as early as the week of April 20.

Bermuda Department of Tourism has awarded the direct portion of its advertising account to Barry Blau & Partners, Wilton, Conn. Rapp Collins Worldwide, New York, previously handled the direct business.

Ziff-Davis, New York, priced its pending initial public offering at $14 to $17 a share for 25.8 million shares, representing 25.8% of the company, putting a market valuation on the company of from $1.4 billion to $1.7 billion.

Liberty Mutual Group will hear final presentations the week of the 13th from Kirshenbaum Bond & Partners and N.W. Ayer & Partners, both New York. The $27 million account was previously at Wells BDDP New York. Morgan Anderson & Co., New York, is handling.

Copyright April 1998, Crain Communications Inc.

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