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Hewlett-Packard Co.'s Computer Organization on June 1 will launch a new e-business spot promoting servers, using Intel Corp. co-op money and extending its estimated $12 million to $15 million TV business campaign launched in March. Saatchi & Saatchi, San Francisco, is the agency.

Don Aicklen to senior VP, Harte-Hanks Direct Marketing, Cincinnati, a new position, from VP-sales.

Polaroid Corp. last week introduced its [X]OOR sunglasses brand with ads from Eisner & Associates, Baltimore. The $2 million TV, radio and outdoor campaign broke in U.S. test markets, including Miami, San Diego and Baltimore.

Julian Baim, 49, senior VP, and Ken Wollenberg, 50, chief marketing officer, have both been promoted to exec VPs at Mediamark Research Inc., New York.

Conseco has secured a 20-year agreement with the Indiana Pacers to name the basketball team's new arena Conseco Fieldhouse, after the financial services company. The deal is valued at $40 million-plus.

Copyright May 1998, Crain Communications Inc.

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