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GoTo.com is reviewing agencies and will have a short list the week of the 21st. The Internet search engine launched in June, backed by radio and online advertising by CyberGold, Berkeley, Calif.

Publishers Information Bureau reported that magazine ad pages for January through August were up 3.1% to 147,619.34, according to its latest figures. Sunday magazine ad pages were up 2.9% for the same period.

SmithKline Beecham heard presentations the week of the 7th by agencies vying for its estimated $25 million prescription antidepressant Paxil account. Contenders are WPP Group's CommonHealth USA, Parsippany, N.J.; and McCann-Erickson Worldwide and Jordon McGrath Case & Partners, both New York. A decision may come the week of the 21st.

The Wall Street Journal is considering consolidating its advertising, according to an executive there, but no formal agency review is under way. The Journal's spending, currently around $20 million, is divided between J. Walter Thompson USA, New York, and Hill, Holliday, Connors, Cosmopulos, Boston.

Copyright September 1998, Crain Communications Inc.

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