AT&T Corp. is expected to break a national TV campaign for its "00 Info" directory assistance service later this quarter or early next quarter. The telecom giant broke regional TV support from Foote, Cone & Belding, New York, last summer. Also, H. Eugene Lockhart, 49, to chief marketing officer at AT&T Corp., from president-global retail bank for BankAmerica Corp.
Soma.com to Goldberg Moser O'Neill, San Francisco, as first agency for the Internet pharmacy, with billings estimated at $8 million.
Grey Advertising is in the process of selling its Fattal & Collins shop in Marina del Rey, Calif., to Houston Helm, Los Angeles, a Grey executive familiar with the negotiations said.
Jil Sander to Frierson Mee & Kraft, New York, to handle the launch of Sander for Men fragrance this spring. Spending is estimated at $5 million.
Dial Corp. to Greenberg Seronick O'Leary & Partners, Boston, as agency of record for its recently acquired Sarah Michaels personal-care line. Spending is estimated at $3 million and was previously in-house.
Copyright January 1999, Crain Communications Inc.