Procter & Gamble Co. to Grey Advertising, New York, effective April 1, for its global Clearasil skincare account, estimated at $40 million. Clearasil has been without an agency since P&G ended its relationship with Euro RSCG Tatham in January.
Avis Rent A Car launches a new $20 million ad campaign today expanding its "We work harder" tagline to "We work harder. For you." Bates USA, New York, handles.
DuPont de Nemours International's Dacron SBU unit to Doner, Southfield, Mich., for its estimated $10 million account for its Comforel, CoolMax, Supriva and Thermolite brands. Supriva is a new product and account; Rowland Worldwide, New York, is the incumbent on the others.
Pacific Gas & Electric Co. to J. Walter Thompson USA, San Francisco, from McCann-Erickson Worldwide for its $10 million-plus account.
Blue Cross/Blue Shield of Massachusetts to Partners & Simons, Boston, from Holland Mark Martin for the estimated $5 million to $6 million account.
Diamond Walnut Growers to Gardner, Geary, Coll & Young, San Francisco, from Y&R Advertising for a $5 million to $6 million ad campaign designed to move nuts from the dwindling holiday baking category into an everyday culinary positioning.
Copyright March 1999, Crain Communications Inc.